TechnicalSEO
The quiet layer that decides whether the rest of your SEO has a chance. Crawl paths, indexation, site architecture, Core Web Vitals, structured data and migrations. I diagnose the real blockers — not the ones a free tool complains about — and fix them in priority order.
The problems I see most often.
If any of these sound familiar, this is likely where the biggest gains are.
Pages aren't ranking despite good content
Usually a crawl, indexation or internal-linking problem. The content is fine u2014 the search engines just can't get to it, or they're seeing a version you didn't intend them to see.
Traffic dropped after a migration or redesign
Redirect chains, lost URLs, changed canonical tags, missed pagination rules. Recoverable, but the fix is time-sensitive u2014 the longer these sit, the more authority erodes.
Site feels slow, especially on mobile
Core Web Vitals, render-blocking assets, unoptimized images, JavaScript weight. Measurable, fixable, and increasingly a ranking factor. Not guesswork.
Thousands of URLs in Search Console you didn't want
Faceted navigation, filter parameters, orphaned pages, thin archives. Index bloat dilutes every signal you send u2014 and it usually creeps in quietly over years.
Duplicate or thin content across the site
Usually a canonicalization, pagination or parameter problem. Sometimes it's a content strategy issue in disguise. Either way, fixable once we know which of the two it is.
Deliverables, not slide decks.
Every engagement produces artefacts your team can actually use.
Technical audit with priority order
Crawl analysis, indexation review, log file analysis, structured data audit, Core Web Vitals report. Every finding ranked by impact on your business u2014 not by how easy it was to find.
Developer-ready specifications
Ticket-level detail: affected URLs, current behaviour, expected behaviour, exact fix, acceptance criteria. Formatted for Jira, Linear, Asana or whatever your team already uses.
Site architecture recommendations
URL structure, internal linking, breadcrumbs, hub-and-spoke patterns, pagination strategy, canonical rules, and how to handle faceted navigation without creating index bloat.
Migration and redesign support
Pre-launch checklist, URL mapping, redirect matrix, QA process, post-launch monitoring. If you're moving platforms, this is the highest-risk moment u2014 and where technical SEO pays for itself.
Ongoing monitoring and verification
Search Console monitoring, crawl budget tracking, indexation changes, and post-fix verification. Technical work isn't done when the ticket closes u2014 it's done when the fix is confirmed in production.
How a technical seo engagement runs.
Discovery
30-minute call. Understand your platform, your team, your priorities, and what you've already tried. No audit runs before we know what we're looking for.
Diagnose
Crawl the site. Pull Search Console data. Review server logs where available. Cross-reference against your business goals to find which problems actually matter.
Prioritise
Rank findings by impact vs effort. Some fixes ship in an afternoon, some take a sprint. You see the trade-offs before any code is written.
Specify
Every prioritised item becomes a developer-ready ticket. URLs affected, current behaviour, expected behaviour, acceptance criteria, edge cases.
Verify
After fixes ship, re-crawl and re-check. Confirm the change landed correctly in production u2014 not just in staging. Update the ticket, then move to the next.
Questions worth answering.
How long does a technical SEO engagement take?
An initial audit typically runs from 2 hours to two weeks, depending on site size. From there, most engagements run as an ongoing retainer so fixes ship in priority order and I can verify each one in production. One-off audits are also available for teams that only need the diagnosis.
Do you work with my developer, or do you do the implementation?
Either. I write developer-ready specs when your team prefers to ship the changes themselves. If you'd rather I implement directly, I can work in your CMS or provide code where the platform allows. The choice is usually a matter of how your team prefers to work, not what's technically possible.
Can you do a one-off audit without a retainer?
Yes. A standalone audit is a fixed-scope project u2014 you get the findings, priority order and developer specs, and the engagement ends there. Many clients start with this and decide later whether they want ongoing support.
What tools do you use?
Screaming Frog, Google Search Console, Ahrefs, Semrush, Sitebulb, log file analysers, and PageSpeed Insights. The tooling is not the deliverable u2014 the analysis is. I'm not tied to any single platform.
How is this different from what my current SEO agency provides?
Most agencies deliver a technical audit as an attachment. What they don't always deliver is what to do first, why it matters, exactly how to fix it, and verification after the fix ships. That's the layer I work in u2014 between the audit and the shipped change.
Have a problem worth solving?
Thirty minutes is enough to know whether we're a fit. Tell me what you're working on and where you're stuck.
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Or email directly
reach@HassanShakeelSEOExpert.com