E-commerceSEO
E-commerce SEO lives or dies on the architecture underneath the site. Category pages, product pages, faceted navigation, filtering, pagination, internal linking, schema and index management. I fix the structural layer first — because no amount of product content will rank if the crawl path is broken.
The problems I see most often.
If any of these sound familiar, this is likely where the biggest gains are.
Thousands of URLs in Search Console you didn't create
Faceted navigation, filter parameters, sort orders, pagination and tracking parameters all generate URLs. Left unmanaged, they bloat the index and dilute every signal u2014 usually without anyone noticing for years
Out-of-stock products killing crawl budget
Deleting out-of-stock products loses any accumulated authority. Keeping them live with a 200 status confuses shoppers and search engines. There is a correct answer u2014 and it depends on whether the product is coming back.
Duplicate content across product variants
Colour, size, material and country variants all generate near-identical content. Without canonical rules that reflect commercial intent, they compete with each other and none of them win.
Have a problem worth solving?
Thirty minutes is enough to know whether we're a fit. Tell me what you're working on and where you're stuck.
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